Nike USA Women’s Home Jersey Is The #1 Football Kit Ever Sold On Nike.com
When Nike released their 2019 FIFA Women's World Cup kits, the brand did not just made a quick press release about the kits. The US giant organized a big event in Paris featuring 28 of the world’s top female footballers who unveiled 14 National Team Collections. Now the Swoosh announced that their focus on Women's and Women’s soccer especially has been a big success so far.
USA Women's Home Jersey No.1 Soccer Jerseys Ever Sold On Nike.com
"The USA Women's home jersey is now the No. 1 soccer jersey, men's or women's, ever sold on Nike.com in one season," said Nike CEO Mark Parker on the company's earnings call this week.
Of course, this only takes into account kits sold on Nike.com. It is safe to say that there were other kits of Nike that sold better in the past, just not on Nike.com.
Nike sponsors 14 of the 24 teams in this summer’s World Cup, and half of the players wear the company's boots. "The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions," Parker said.
In fact, the sportswear giant has become North America's biggest seller of bras for the first time in its history. "It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," he added.
Nike's strong showing at the competition helped to drive wholesale revenues in its women's segment up 11% to about $7.4 billion in the year to May 31.
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