Leyton Orient Announce New Balance Kit Deal
English National League club Leyton Orient this week announced partnership with New Balance from the 2019-20 season. Leyton Orient currently leads the league, which means that they could gain promotion to the League Two.
The new deal also means that the club's Retail Operations will be brought in-house with the aim of providing fans a greater selection of product. Leyton Orient previously had a partnership with teamwear retailer Just Sport and wore Nike kits.
New Balance To Make Leyton Orient Kits From 2019-20 Season - Retail Operations Back In-House
Chief Executive Danny Macklin told leytonorient.com, “Following a thorough review of various brands the Club are delighted to be partnering with New Balance from the summer. We visited them in Boston last year and have been working on new ranges for kit, training wear and leisurewear items. We plan to formally launch the kits in late Spring/early Summer 2019. The designs for the home and away shirts will bring a modern twist to one of the traditions of this great Club
"Over the coming months, we will be working closely with New Balance to bring an exciting new range to supporters ahead of the 2019/20 season.
"Additionally, as a Club we will be liaising closely with fans to ensure we provide a first-class experience in-store and online and ensuring an exciting range of official merchandise for fans of all ages
“With the Club enjoying exceptional attendances the new product ranges will be introduced from next season encouraging fans to spread the Orient word wherever they go! It is the Club’s intention to have three playing kits for next season, each with its own identity. The replica shirts will also be available in female sizes.
“To date in the 2018/19 season retail sales have been nearly 50% higher than last season. It is hoped that by taking fan feedback and suggestions on board that further growth can be achieved to enable further investment into the playing squad and fan facilities:”
A New Balance spokesperson stated, "Leyton Orient has been an East London institution for over a century. We look forward to welcoming The O's to the New Balance Football family and seeing the new kits on pitch, as the club works to re-establish its rightful place in the Football League."
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