No More BLU - Valencia To Sign Sesderma Main Kit Sponsorship Deal
According to local media reports, Valencia CF are in negotiations with the multinational cosmetics company Sesderma to become the club's new main sponsor. The club’s deal with current main global sponsor, BLU Products, a multinational smartphone device manufacturer, expires at the end of the current season after two years.
Sesderma is currently the sleeve sponsor of Valencia after they signed a premium partnership deal in November 2017.
BLU apparently paid €3 million (US$3.4 million) in the 201720218 season, and with Valencia returning to the UEFA Champions League the company paid €4 million. The club wants at least that latter figure from any new deal.
The reports suggest that Sesderma would sign a one-year deal for the main sponsorship slot. Valencia are said to be in talks with more than one company regarding the inventory.
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