First-Ever True Religion Manchester United Denim Collection Released
In early September 2018, Liverpool FC and Levi's launched the first-ever Levi's Liverpool denim collection. Now Manchester United and True Religion, an American clothing company specialized in premium denim, announced a partnership and revealed the first Manchester United x True Religion denim range.
True Religion is an iconic American denim brand founded in 2002. True Religion is best known for taking apart denim and built sewing machines to cater for their innovative designs.
Iconic. Bold. True. #truereligionhttps://t.co/L9Xjr5KnDx @TrueReligion pic.twitter.com/vqXyUMZl6F
— Manchester United (@ManUtd) October 19, 2018
True Religion x Manchester United 2018 Denim Collection
The True Religion Manchester United collection features jeans, shirts and jackets, including a highly desirable limited edition denim jacket embroidered with the club’s crest.
Manchester United’s Group Managing Director, Richard Arnold, comments: “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
True Religion’s Chief Marketing Officer, Tara Peyrache, comments: “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”
The True Religion x Manchester United collection will be available from Friday 26 October.
What do you think of football teams teaming up with denim brands? Do you like the The True Religion x Manchester United Denim Collection? Comment below.