No More Under Armour - Luke 1977 Aston Villa 18-19 Home & Away Kits Released
In April 2018, Aston Villa announced an innovative three-party technical kit partnership with Fanatics, a global leader in performance sport garments and Birmingham fashion brand LUKE 1977. Now the club revealed their first-ever kits as part of the agreement.
Luke Organ, the club’s Chief Commercial Officer, said: “We’ve been very proud to pioneer the three-way technical partnership alongside Luke 1977 and Fanatics, which has helped us increase the creative input opportunities with the new kits. We’ve essentially taken back control of the look and feel and listened strongly to fan sentiment – and we’re delighted with the finished products.
“The three-way technical partnership is a groundbreaking move within sport, it’s a true collaboration and has helped us deliver the very best product for our fans as we draw on the huge and very distinctive strengths of Luke 1977 and Fanatics."
Aston Villa 18-19 Home Kit
The new Aston Villa 2018-19 home jersey features a classic design. It comes with the club's more traditional claret color and strongs nod to the past with William McGregor featuring on the back collar while the collar and cuff carry 12 stripes – signifying the founding members of the Football League.
Aston Villa 18-19 Away Kit
The new Aston Villa 2018-2019 away kit is a club classic with a modern twist, taking elements of the white strip that was donned on the night of our glorious European Cup victory of 1982. Just as it is the case with the home shirt, McGregor and the 12 founding members are represented on the away jersey, as well as prominent claret rims on the sleeves and collar.
Aston Villa 18-19 Goalkeeper Kit
Luke Roper, Creative Director at Luke 1977, said: “Aston Villa are a giant of a club, an institution, and having supported them since I was a boy, this is a proud moment for myself and everyone connected with Luke 1977. We understand the history of our great club, we understand the fans and we are ready for the season ahead.”
Danny Downs, Business Development Director at Fanatics, added: “The reason we’re called Fanatics is that the fan is at the heart of everything we do – and we’re certainly proud to be involved in this partnership with Aston Villa and Luke 1977 which puts supporters first. It’s an innovative partnership and we’re delighted that fans can finally see the finished products after months of hard work from all parties."
“Our role saw us come up with a brief about what we thought the high notes of the club should be – and how they should resonate through kit design. We took that to a basic design concept and then it was very rewarding working on that alongside Luke 1977 – a leading fashion house and headed up by a die-hard Aston Villa fan."
What do you think of the new Aston Villa 2018-2019 kits? Let us know in the comments below.
