Nike x Kim Jones "Football Reimagined" Collection Revealed
Having teamed up with Kim Jones for a Mercurial Superfly recently, Nike have now unveiled the collaborative "Football Reimagined" collection.
Jones has taken the sport’s traditional garments — the short, jersey and pre-match jacket — and reworked them in new cuts that change how the proportions of the body appear. The resulting pieces are inspired by London punk style of the ’70s and ’80s and stretch the imagination of what it means to wear a uniform.
“That whole punk era was all about proportions that gave power to the wearer. I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new,” says Jones.
“I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: The Footscape, the Vandal and the Air Max 97. Combining these into one shoe is an homage to punk, but with a super-slick end product,” he says.
The Nike x Kim Jones “Football Reimagined” collection launches June 7.
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