No More Under Armour - Aston Villa Announce Innovative Three-Party Kit Deal
Apr 23, 2018, by Chris
Villa FC today announced an innovative new three-party technical kit partnership with Fanatics, a global leader in performance sport garments and menswear brand LUKE 1977. Aston Villa is first English team to adopt such a three-party agreement.
Fanatics previously only operated the online store of the club, while the jerseys were manufactured by Under Armour. Now the new Aston Villa jerseys will be managed by a single company from production to point-of-sale (the kits will only bear the logo of LUKE 1977).
Aston Villa Announce Three-Party Kit Deal With Fanatics & LUKE 1977
No financial details of the Aston Villa Fanatics deal have surfaced yet. Earlier this month the club announced a preliminary end to their partnership with existing suppliers Under Armour.
LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA. LUKE 1977 worked collaboratively with Aston Villa and Fanatics on the design element of the club’s 2018-19 kit. The design benefits from the input of lifelong Villa fan and LUKE 1977 owner Luke Roper.
Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership. Traditional routes often leave the club lacking an element of creative input, we wanted to take back control of the look and feel of the strip for our fans.
We believe this partnership will further allow us to engage with the fans to a much greater extent than previously experienced with manufacturing partners."
Commenting on the announcement, LUKE 1977’s Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits.
New kit partners: We’re proud to announce that @LukeRoper and Fanatics are #PartOfThePride 🦁🤝
— Aston Villa FC (@AVFCOfficial) April 23, 2018
#AVFC #LukeSport pic.twitter.com/YCpNDmXzQC
I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Fanatics International Managing Director, Ed Boardman said: “As an existing partner, we recognise the passionate fan base that Villa has and we’re delighted to add our manufacturing expertise to this new and exciting partnership.
The design process was led by our Product Development team and overall, the new arrangement reflects a unique manufacturing model that offers collaborative opportunities for fashion-led brands such as Luke to enter this previously inaccessible sport.”
What do you think of this? let us know in the comments below.
Club Africain 26-27 Third Kit Released
Following the unveiling of their home kit earlier two weeks ago, Tunisian giants Club Africain and technical sponsor Kelme have officially launched the club's new third kit for the 26-27 campaign.
The Kelme Club Africain 26-27 third jersey delivers a sleek and stealthy design, featuring a black base elevated by an intricate tonal graphic pattern with calligraphic undertones across the front and sleeves. Strong contrast comes via the classic fold-over collar, styled in red with thin white tipping, matched by solid red sleeve cuffs. Below the rear collar, the shirt includes the club motto "Beyond the last breath" stamped in red.
The shirt is finished with white details for the Kelme paw logo and front sponsor Ooredoo, sitting alongside the traditional red and white Club Africain crest. Matching black shorts and socks complete the full look for the Tunisian side.
Adidas Marseille 27-28
No more Puma - the return of the Three Stripes. More about the Marseille 27-28 kits very soon on Footy Headlines (and already on Kit Creator).
Boca Juniors Tribute: Sint-Truiden 26-27 European Kit Released
Belgian Pro League club Sint-Truidense VV has officially unveiled its new European kit for the 26-27 season, produced by regional brand Olympic. The special strip was revealed during the premiere of the club documentary 'Expeditie Kanarie: de weg naar Europa' at CC De Bogaard, celebrating STVV's historic first qualification for the main stages of European competition in club history.
The Olympic Sint-Truiden 26-27 European jersey draws heavy inspiration from Boca Juniors while paying tribute to the club's iconic late-1980s 'BT-shirt'. It features a royal blue base highlighted by a bold yellow horizontal chest band that accommodates the Maruhan sponsor logo. The STVV crest and Olympic branding are centered neatly above the chest stripe, complemented by yellow trim along the V-neck collar and sleeve cuffs. Matching blue shorts and yellow socks complete the look.
Sint-Truiden will wear the new kit throughout their 26-27 UEFA Conference League league phase campaign, where their fixtures include matchups against Ajax, Hajduk Split, SK Brann, FC Midtjylland, FC Lugano, and FC Iberia 1999 Tbilisi.
England Wears Red Away Against Croatia | 7-0 Victory
England took the pitch in their red 2026 away kit on Saturday night and delivered a historic performance, sweeping aside Croatia 7-0 in their UEFA Nations League clash at Stadion HNK Rijeka. The Three Lions lined up in their striking "Speed Red" jersey paired with obsidian navy shorts and red socks, switching from their primary white home uniform to avoid a kit clash with Croatia's famous red-and-white checkered home design.
The red and navy proved to be a good contrast, as Croatia's kit has white sleeves, shorts and socks - No problems with the red checkers. England dominated from the opening whistle to hand Croatia the heaviest defeat in their football history. Harry Kane and Bukayo Saka each scored twice, Jude Bellingham delivered an outstanding performance with a goal and three assists, and Anthony Gordon and substitute Morgan Rogers also found the back of the net to complete the ruthless display.
Nike reintroduced the classic red colorway for England's 2026 away strip, combining the vibrant red base with deep obsidian and crisp white accents along the collar and side inserts. Red away shirts hold a celebrated place in England's history, and Saturday's emphatic seven-goal triumph in Rijeka adds another memorable chapter to the look.
Nîmes Olympique 26-27 Octobre Rose Kit Released
French club Nîmes Olympique has officially unveiled a special kit for Octobre Rose, joining the campaign to raise breast cancer awareness. Produced by local brand Eldera, the limited-edition jersey was launched ahead of the team's home clash against Hyères at the Stade des Antonins.
The Eldera Nîmes Olympique 26-27 Octobre Rose shirt is predominantly soft pink, detailed with an intricate vertical jacquard-style pattern running through the fabric. All application details are rendered in crisp monochrome white, including the Eldera chest logo, the simplified club crest, and the city's emblematic crocodile and palm tree motif. The front of the shirt features "Passion 1937", the club's recently formed endowment fund, alongside white paneling along the flanks and striped trim on the collar and cuffs.
Priced at €69, the commemorative kit went on sale in very limited quantities at the stadium boutique. The shirts worn by the squad during the match will be auctioned off following the final whistle to raise funds directly for breast cancer screening and research initiatives.
PSG 27-28 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the PSG 2027-28 home shirt. The iconic blue-red Hechter stripe remains, while the shirt gradually fades into a darker shade towards the bottom, with a red collar section connecting to the central stripe.