No More Under Armour - Aston Villa Announce Innovative Three-Party Kit Deal
Apr 23, 2018, by Chris
Villa FC today announced an innovative new three-party technical kit partnership with Fanatics, a global leader in performance sport garments and menswear brand LUKE 1977. Aston Villa is first English team to adopt such a three-party agreement.
Fanatics previously only operated the online store of the club, while the jerseys were manufactured by Under Armour. Now the new Aston Villa jerseys will be managed by a single company from production to point-of-sale (the kits will only bear the logo of LUKE 1977).
Aston Villa Announce Three-Party Kit Deal With Fanatics & LUKE 1977
No financial details of the Aston Villa Fanatics deal have surfaced yet. Earlier this month the club announced a preliminary end to their partnership with existing suppliers Under Armour.
LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA. LUKE 1977 worked collaboratively with Aston Villa and Fanatics on the design element of the club’s 2018-19 kit. The design benefits from the input of lifelong Villa fan and LUKE 1977 owner Luke Roper.
Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership. Traditional routes often leave the club lacking an element of creative input, we wanted to take back control of the look and feel of the strip for our fans.
We believe this partnership will further allow us to engage with the fans to a much greater extent than previously experienced with manufacturing partners."
Commenting on the announcement, LUKE 1977’s Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits.
New kit partners: We’re proud to announce that @LukeRoper and Fanatics are #PartOfThePride 🦁🤝
— Aston Villa FC (@AVFCOfficial) April 23, 2018
#AVFC #LukeSport pic.twitter.com/YCpNDmXzQC
I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Fanatics International Managing Director, Ed Boardman said: “As an existing partner, we recognise the passionate fan base that Villa has and we’re delighted to add our manufacturing expertise to this new and exciting partnership.
The design process was led by our Product Development team and overall, the new arrangement reflects a unique manufacturing model that offers collaborative opportunities for fashion-led brands such as Luke to enter this previously inaccessible sport.”
What do you think of this? let us know in the comments below.
Eintracht Frankfurt 26-27 Away Kit + Adidas Originals Collection Leaked
The upcoming Eintracht Frankfurt Adidas Originals collection has been leaked online by Bundesliga kit specialist @Bundesleaker. The new images give us a comprehensive first look at the retro-inspired lifestyle range for the Bundesliga club, which prominently features the classic Adidas Trefoil logo.
The leaked collection includes a variety of apparel, highlighted by a long-sleeve retro jersey that is currently predicted to be 95 percent accurate to the final design. In addition to the clothing, the leak also showcases a first real picture of a special edition Eintracht Frankfurt Adidas Samba sneaker, confirming that footwear will be a key part of this release.
Embracing a clean aesthetic that heavily utilizes the club's traditional black and white colors, the range is designed for off-pitch wear. The Eintracht Frankfurt Adidas Originals collection is expected to be officially launched soon, joining the brand's growing lineup of retro club collections for the 2026-27 season.
Benfica 26-27 Away Kit Font Revealed
Following the official launch of the club's first-ever Adidas Originals game jersey, the bespoke lettering for the Benfica 2026-27 away kit has been revealed. The new font complements the predominantly white shirt and its distinctive central red heart graphic, which draws inspiration from the 'Papoilas Saltitantes' (jumping poppies) lyric in the club's anthem.
Juventus 26-27 Europa League Training Top Leaked - Official Look
The new Adidas Juventus 2026-27 European training top delivers a stealthy and premium aesthetic with a black base, dark grey side panels, and metallic gold accents used for the Juventus crest, Adidas logo, and shoulder stripes, sharing the same concept with the home kit.
The European training shirt will be worn in the 2026-27 UEFA Europa League.
What do you think of the new Juventus 2026-27 Europa League training top? Let us know your thoughts in the comments below.
Flamengo 26-27 Third Kit Leaked
The new Flamengo 2026-27 third kit has been leaked ahead of its official release. Brazilian rapper 2ZDinizz was spotted wearing the unreleased shirt during a performance in Macapá on July 4, giving fans their first look at the upcoming design.
Produced by Adidas, the Flamengo 2026-27 third shirt prominently features the classic Trefoil logo. The kit has a predominantly red base, complemented by black and white details alongside the old rowing crest.
The official launch of the Flamengo 2026-27 third kit is expected to take place later in July 2026.
Rot-Weiss Essen 26-27 Away Kit Revealed
German 3. Liga club Rot-Weiss Essen has officially unveiled its new away kit for the 2026-27 season. Produced by Jako, the new away strip introduces a sleek black design and will be worn during the upcoming campaign.
The Jako Rot-Weiss Essen 2026-27 away shirt is predominantly black, providing a sharp contrast to the club's traditional red home colors. It is not a custom design but a 100% standard teamwear shirt.
Following a recent major sponsorship announcement, the iconic RWE AG logo is prominently featured on the front of the shirt. RWE AG signed a three-year deal to return as the club's main sponsor, while the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
Mallorca 26-27 Third Kit Leaked
No More Kappa: Adidas Le Mans 26-27 Third Kit Released
Newly-promoted Ligue 1 side Le Mans has just revealed their third kit for 26-27 season, partner with Adidas after 10 years wearing Puma.
The new strip bring bold design featuring green and white checkers along with golden accents. Similar to most of their kits in recent years, the crest is kept in full color and placed at the center of the shirt.
The kit is now available on the club's new online store, along with its new collection box.
What do you think of Le Mans 26-27 third kit? Leave your thoughts in the comments below.
No More Nike: Çaykur Rizespor 26-27 Adidas Kits Released
Turkish Süper Lig club Çaykur Rizespor has unveiled new kits for the 2026-27 season, marking the return of Adidas as official kit supplier for the first time since 2008.
The launch features a total of five different shirts, utilizing standard Adidas templates adorned in the club's traditional blue and green colors. The new 2026-27 Adidas Çaykur Rizespor kits will be available for purchase at Atmaca SM stores starting next week.
What do you think of the new 2026-27 Çaykur Rizespor kits? Let us know your thoughts in the comments below.
Nike 2026 Template Leak Coming
Nike has created something very good for Euro 2028 and the 2028-2029 season. Stay tuned for the full leak on Footy Headlines very soon.