Finally An Own Branding & Logo - All-New Superliga Argentina Launched
Aug 16, 2017, by Chris
The Argentine Football Association yesterday launched an all-new branding and name and for the Argentine first division. The first Argentine league will be no more called just AFA Primera División (Argentine First Division) but Superliga Argentina.
In fact, it is somehow a much needed branding for the highest Argentine football league as the league previously had no distinct branding at all and just used the federations' crest as league logo.
Argentina Primera División Becomes Superliga Argentina De Fútbol
This is the all-new Superliga Argentina logo.
The official logo of the new Superliga Argentina features a modern design with the letters SAF in the center, surrounded by a unique shape in different shades of blue and purple representing a football and the league's full name (Superliga Argentina De Fútbol).
Adidas Argentum Liga Argentina Ball with the old, federation's crest logo
The meeting was attended by members of the Executive Committee of the AFA, presidents and leaders of teams of First Division, representatives of the guild of football players, players and other guests.
The President of the Argentine Football Association, Mr. Claudio Tapia, said:
"It's a very important moment for Argentine football. Perhaps one of the most anticipated: that of having the whole family of soccer present, the union that groups the players, the leaders, the players themselves, which are such a valued product of our country. To the referees, who have to make transcendental decisions, and the two companies of great prestige that will give us the possibility to revalue this product for which we have all worked.
"I'm grateful. I think the normalization of Argentine football has had a lot to do with this. A commission of audiovisual contents was formed where very representative leaders such as Daniel Angelici, Víctor Blanco, Hugo Moyano, Marcelo Tinelli, Nicolás Russo, Jorge Brito, and others participated. I believe that today the leaders of Argentine football have to demonstrate that we are not mistaken when we carry out the bidding for audiovisual rights.
The Chairman of the Superliga Argentina, Mr. Mariano Elizondo, commented: "The Super League is a working group formed by the board of directors and the Executive Committee. This has to be a celebration for all of us because it is a historic moment for Argentine football, we are going to work to have more transparency, more professionalism, that Argentine football is a pride and that we can all enjoy what is Argentine football.
What do you think of the all-new Superliga Argentina branding and logo? Let us know in the comments below.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
Club Africain 26-27 Third Kit Released
Following the unveiling of their home kit earlier two weeks ago, Tunisian giants Club Africain and technical sponsor Kelme have officially launched the club's new third kit for the 26-27 campaign.
The Kelme Club Africain 26-27 third jersey delivers a sleek and stealthy design, featuring a black base elevated by an intricate tonal graphic pattern with calligraphic undertones across the front and sleeves. Strong contrast comes via the classic fold-over collar, styled in red with thin white tipping, matched by solid red sleeve cuffs. Below the rear collar, the shirt includes the club motto "Beyond the last breath" stamped in red.
The shirt is finished with white details for the Kelme paw logo and front sponsor Ooredoo, sitting alongside the traditional red and white Club Africain crest. Matching black shorts and socks complete the full look for the Tunisian side.
Adidas Marseille 27-28
No more Puma - the return of the Three Stripes. More about the Marseille 27-28 kits very soon on Footy Headlines (and already on Kit Creator).
Boca Juniors Tribute: Sint-Truiden 26-27 European Kit Released
Belgian Pro League club Sint-Truidense VV has officially unveiled its new European kit for the 26-27 season, produced by regional brand Olympic. The special strip was revealed during the premiere of the club documentary 'Expeditie Kanarie: de weg naar Europa' at CC De Bogaard, celebrating STVV's historic first qualification for the main stages of European competition in club history.
The Olympic Sint-Truiden 26-27 European jersey draws heavy inspiration from Boca Juniors while paying tribute to the club's iconic late-1980s 'BT-shirt'. It features a royal blue base highlighted by a bold yellow horizontal chest band that accommodates the Maruhan sponsor logo. The STVV crest and Olympic branding are centered neatly above the chest stripe, complemented by yellow trim along the V-neck collar and sleeve cuffs. Matching blue shorts and yellow socks complete the look.
Sint-Truiden will wear the new kit throughout their 26-27 UEFA Conference League league phase campaign, where their fixtures include matchups against Ajax, Hajduk Split, SK Brann, FC Midtjylland, FC Lugano, and FC Iberia 1999 Tbilisi.
England Wears Red Away Against Croatia | 7-0 Victory
England took the pitch in their red 2026 away kit on Saturday night and delivered a historic performance, sweeping aside Croatia 7-0 in their UEFA Nations League clash at Stadion HNK Rijeka. The Three Lions lined up in their striking "Speed Red" jersey paired with obsidian navy shorts and red socks, switching from their primary white home uniform to avoid a kit clash with Croatia's famous red-and-white checkered home design.
The red and navy proved to be a good contrast, as Croatia's kit has white sleeves, shorts and socks - No problems with the red checkers. England dominated from the opening whistle to hand Croatia the heaviest defeat in their football history. Harry Kane and Bukayo Saka each scored twice, Jude Bellingham delivered an outstanding performance with a goal and three assists, and Anthony Gordon and substitute Morgan Rogers also found the back of the net to complete the ruthless display.
Nike reintroduced the classic red colorway for England's 2026 away strip, combining the vibrant red base with deep obsidian and crisp white accents along the collar and side inserts. Red away shirts hold a celebrated place in England's history, and Saturday's emphatic seven-goal triumph in Rijeka adds another memorable chapter to the look.
