Cheaper Than Expected - Nike Auctions & Awards Ultra-Limited Nike Mercurial Campeões CR7 Boots Exclusively In China
Update: Cristiano Ronaldo's China tour ended successfully today. 49 pairs from 75 total pairs of the Nike Mercurial Superfly Campeões CR7 boots were auctioned, while the rest of the boos was given away to players and fans.
Interestingly, it was possible to buy the boots for around 380 Euro, which is just a bit more than Nike's usual retail price and less than what is usually wanted for such limited-edition releases on eBay.
CR7 China Tour
Nike has produced 75 extra pairs of the special-edition Mercurial Superfly V Campeões boots beside the pairs just made for Cristiano Ronaldo, available to purchase in China from July 18 until July 24 via an auction. This comes totally surprisingly as Nike previously announced that the cleats would be not available to buy.
I'm ✈️✈️ to watch the best of 🇨🇳⚽️. Heard that football is booming there. Can't wait to see the brilliance. 👊@nikefootball pic.twitter.com/EbnHrFoE3S
— Cristiano Ronaldo (@Cristiano) July 15, 2017
Cristiano Ronaldo is currently in China to promote Nike in the country. As part of the Cristiano Ronaldo China Tour, Nike also released a special video.Cristiano Ronaldo will be in Shanghai on July 22 and in Beijing on July 23.
85 Nike Mercurial Superfly CR7 Campeões Cleats Available Exclusively in China
When Nike revealed the Nike Mercurial Campeões boots, the brand announced that the boots 'are not available at retail, specifically created for the world's best player'.
However, to promote the launch of the brand's new online flagship store in China and to raise money for the development of China's youth football, the brand produced 75 pairs of the Nike Mercurial Campeões cleats - one pair for each of the 75 national team goals of CR.
The red and golden Nike Mercurial Superfly Campeões 2017 cleats celebrate Portugal and Ronaldo's recent success and were be worn by the Portuguese superstar at the 2017 Confed Cup in Russia.
49 pairs of the Nike Mercurial Campeões football boots are auctioned on Alibaba's Taobao website, while the remaining 26 pairs will be given away during the Cristiano Ronaldo China Tour. The first pair, numbered #01, reached a price of 88,000 Chinese Yuan (11000 Euro, 13000 USD).
What do you think of this? Share your thoughts in the comments below.
Union Berlin 26-27 Home Kit to Be Released June 8
German newspaper BILD has confirmed our leak of the Adidas 1. FC Union Berlin home kit for the 2026-27 season. The design shifts from the prior red and white striped look to a predominantly red shirt with white accents on the collar and shoulders. An embossed geometric pattern across the front and sleeves directly references the steel roof structure of Stadion An der Alten Försterei as a tribute to the club's historic ground. Sponsors Adidas, Raisin and Kermi remain unchanged from the previous season.
The kit will be officially unveiled on June 8, an earlier date chosen to avoid the FIFA World Cup window running from June 11 to July 19.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
