New Netherlands Women's National Team Crest Revealed

For the first time in its history, the Dutch women's team 'will have their own symbol of pride' as a special crest for the Netherlands Women's National Football Team was unveiled. The new Netherlands Women's National Team emblem reflects the values and pride of the 'Oranje Leeuwinnen' (Orange Lionesses).

The new Lioness crest will debut at the UEFA Women's EURO 2017 tournament's opening game, when the Lionesses face Norway in Utrecht on July 16. Originally, the unveiling of the new Netherlands Women's crest and shirt was scheduled for 2018, but because of the Women's EURO in the Netherlands the KNVB decided to reveal the crest already.

New Netherlands Women's National Team Emblem

Created in partnership with KNVB, Nike and Wieden+Kennedy Amsterdam, the new crest was adapted from a lion to a lioness in celebration of the team and to inspire a new generation of players to 'Wear What You Are'.

The Dutch Women's National Football Team has been called Lionesses since 46 years, and now they get to wear their namesake on their chests.

The crest was revealed on July 5, when the team picked up their new kits and held a public unboxing at the Nike Kalverstraat store.

Hannah Smit, W+K Amsterdam Art Director, says: "This is an idea that is so much bigger than just a campaign or logo update. It's an idea that will endure and a strong statement that will help to continue to accelerate the growing momentum around women's football. It's a message that gives female players something of their own to rally behind and to help drive sports participation amongst women in The Netherlands and beyond."

A limited stock of special edition Lionesses apparel is available and can be purchased from the Nike store in Amsterdam. The next Nike Netherlands jersey with the new crest is planned for spring 2018 and will be available for consumer's through Nike and KNVB.

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