Chelsea Signs Record-Breaking Nike Kit Deal
What had been rumored for some time is now a reality. Chelsea FC just announced it has signed a kit deal with Nike to succeed Adidas and become the Premier League team's kit supplier from the start of the 2017-18 season.
Adidas and Chelsea announced at the end of last season that they have agreed to cut their long-term kit sponsorship short and end it six years earlier than initially planned, at the end of the 2016-17 season.
Chelsea and Nike Sign Long-Term Kit Deal
Chelsea's new Nike kit deal is the most valuable commercial contract for the club ever. No details on the value or duration of the Chelsea Nike kit deal agreement were announced beyond the fact that it's a long-term deal, although it has been reported to be worth around £60 million and run for 15 years (until 2032). This puts it second only to Manchester United's Adidas' contract in the league.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design."
The new agreement will see the first-ever Nike Chelsea kits launched in July or August, once the Adidas deal has officially run out. Adidas used to launch new Chelsea kits before the end of each season, so they could be debuted in the last games of the proceeding campaign. This will not be possible with a new shirt supplier coming in, so we expect the Nike Chelsea 17-18 jerseys to be released at the start of pre-season at the earliest
Chelsea x Nike. What are your thoughts on this record-breaking kit supplier deal for Chelsea? Drop us a line below.
