USA 2016 Jersey Font Revealed
- New Font Launch: US Soccer unveiled a new corporate font called 90 Minutes alongside their new crest.
- Font Designer: 90 Minutes was designed by Tal Leming of Type Supply, based on a Nike in-house sketch.
- Kit Specific Version: Leming created a special version of the 90 Minutes font called 90 Minutes Kit, specifically for the US Soccer jerseys, with alterations to meet requirements and aesthetics.
Accompanying the launch of the all-new US Soccer crest, the federation also unveiled an all-new corporate font, 90 Minutes. 90 Minutes was designed by Type Supply's Tal Leming, who evolved the typeface from a sketch Nike had done in-house to complement the new logo.
USA 2016 Copa America Font
This is the font for the new United States 2016 jerseys.
Part of the 90 Minutes font family, Leming created an extra version especially for the use on the new US Soccer shirts, 90 Minutes Kit.
"These look similar to the Display subfamily, but the weights, widths and shapes are substantially different. The reasons for the changes varied from technical things like FIFA uniform regulations to abstract things like “what will the uniforms look like in five years?” This was a fascinating quagmire to work through."
You can read a lot more about the new font to be used by the US soccer national team at Copa America Centenario here.
Do you like the new USA 2016 shirt font? Let us know in the comments below.
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