2015-16 Premier League Most Valuable Kits
What are the most valuable kits in the 2015-16 Premier League? ESPN FC ranked all 20 Premier League teams based on the combined worth of their kit maker and sponsorship deals.
While the big players such as Arsenal, Chelsea and Manchester United receive millions of pounds from the kit supplier and main sponsor, smaller clubs such as AFC Bournemouth are glad to receive a seven-digit sum per season.
2015-2016 Premier League - Most Valuable Kits (MVK)
Total Revenue Generated by Kits 2015-16.
Manchester United dominates the most valuable kits in the 2015-16 Premier League season. The record-breaking Adidas Kit Deal is worth £75m / year, and the seven-years Chevrolet sponsorship deal is worth £47m / year.
Premier League champions Chelsea scoop $109.3m (£70m - all figures per year) from their Adidas Kit Deal ($47m / £30m) and their new lucrative Yokohama Kit deal ($311m / $62.3m).
Arsenal earns the third-most from their five-year Puma Kit Deal ($47m / £30m) and Fly Emirates Sponsorship Deal ($47m / £30m) while Liverpool (£53m - New Balance £28m | Standard Chartered £25m) and Manchester City (£52m - Nike £12m | Etihad £40m) complete the top five.
Sixth-placed Tottenham just earns as little as half of fifth-placed Manchester City (£26m - Under Armour £10m | AIA £16m), and seventh-placed Everton reaps just $17.6m (£11.3m) per year.
Bottom of the table Crystal Palace, meanwhile, receives just £750,000 from their shirt sponsor Mansion Group, while the terms of the kit deal with Italian manufacturer Macron are undisclosed.
ESPN FC have created an awesome special featuring illustration of all kits, made by Graphic Designer Mark Yesilevskiy.
There is a great inequality in kit deals and sponsorship deals in the Premier League, which is compensated with the lucrative TV distribution deals. Does it makes sense for smaller clubs to have a kit sponsor if it's only a small fraction of the revenues stream? Let us know in the comments below.
