Puma Extends Italy Kit Deal

The Italian Football Federation (FIGC) and Puma today announced a new kit deal which allows Puma to produce the Italy Football Kits "into the next decade".

Puma has been Italy's kit supplier since 2003 when the German brand replaced previous shirt supplier Kappa.

Puma Extends kit deal with Italian Football Federation

No further contract details were announced yet.

Through this agreement, PUMA has extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. PUMA will also continue as the official technical supplier supporting all associated FIGC teams.

Björn Gulden, Chief Executive Officer for PUMA said: "Extending this long standing partnership with the FIGC is extremely important to PUMA and is another key step towards our goal to become the Fastest Sport Brand in the World."

Björn Gulden: "The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support. The coming years will see a deeper commitment from PUMA to the FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential."

Carlo Tavecchio, President of the FIGC commented: “The partnership extension with PUMA represents a very important result for the FIGC. It will bring benefit us greatly both in affirming our brand at an international level and because it will see both organizations committed to developing special projects."

In March 2014, Puma released the Italy 2014 World Cup Home and Away Kits. It's expected that the Italy Euro 2016 Jerseys will be revealed in late 2015 / early 2016.