Manchester United Sign Adidas Kit Deal
Manchester United today officially announced the new Adidas kit deal - German brand Adidas will become the new Manchester United kit supplier starting in the 2015-16 season in a deal worth £75m / year. The new ten-year Adidas Manchester United deal was confirmed today.
Herbert Hainer, adidas Group CEO said: "We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world. At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership."
Therefore, just a few days after the release of the new Manchester United 14-15 Home Kit by Nike, the ManU 2014-15 kits will be the last Manchester United kits made by American sports brand Nike.
Manchester United Adidas Kit Deal
The Kit sponsorship deal between Adidas and Manchester United is worth a minimum guarantee of GBP 750 million.
It had long been rumored that Manchester United was negotiating with a number of brands including current supplier Nike, Adidas, Puma and Warrior. Adidas now has made the race with an offer worth at least £75m a year.
Nike had a contract option to match any other supplier's offer before Manchester United could sign it, but decided against using that clause.
“Any partnership with a club or federation has to be mutually beneficial,” Beaverton, Oregon-based Nike said in an e-mailed statement. “The terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.”
The current deal between Manchester United and Nike was signed in 2002 and is reportedly worth a minimum of £23.3m a year for 13 years until the 2014-15 season.
