New Nike 'Dare to be Brasilian' Campaign Launched

Nike yesterday launched the new 'Dare to be Brasilian' campaign to celebrate the Brasilian style of play. The campaign is a short film featuring Neymar, Thiago Silva, Paulinho and several other players and coach Scolari, which shows the unique styles of the players built on the streets.

The new Nike Brazil 2014 World Cup Home Kit was launched one week ago at the 'Nike Festival dos Esportes'.

Nike 'Dare to be Brasilian' Campaign

This is the new Nike Dare to be Brasilian film.

The Nike 'Dare to be Brasilian' film starts with the kick-off and shows how each individual view of the game. The perspective of Neymar, Silva, Luiz, Paulinho and Bernard are shown in a unique sequence. The short film puts together fiction and reality.

'Neymar plays like a kid; Luiz runs over the competition; Silva dominates the penalty box; Bernard is the fleet-footed midfielder in a land of giants; and Paulinho is the responsible one of the group.'

Thiago Silva is the Godfather of the Penalty box in a gangster-noir film style and is stealing the ball from the opponent. Paulinho can bee seen playing on a Brasilian football ground and shooting against the crossbar. David Luiz evolves from a small kid to an unbeatable giant.

Bernard ribbles trought the slow giants, while Neymar can be seen playing at the beach and scoring the goal, which last scene also mixes fiction and reality.