Adidas Extend FIFA Sponsorship until 2030!

Adidas and Fifa today announced the extension of the contract with FIFA until they year 2030. Adidas and FIFA are partners since 1970, one of the longest sponsor deals of all time. The extented sponsor deal was announced today during a ceremony in Moscow for the 2018 World Cup.

The announcement was made shortly before the offcial reveal of the new Adidas Brazuca 2014 World Cup Ball on December 6, which is mainly white with multicolor parts inspired by Brazil.

Adidas Keeps Until 2030 the official ball supplier for all FIFA tournaments

The new contract granting Adidas as the Official Partner, Supplier and Licensee rights for the FIFA World Cup and all other FIFA events until 2030. This means Adidas will make the World Cup Balls until 2030, in total for the upcoming 5 World Cups.