Adidas Brings Back the Trefoil Logo to High Performance Products
This season, Adidas has brought back the Trefoil logo on a number of high performance products, including the 24-25 third kit collection, the Original 24-25 Retro collection and even the upcoming Predator 24 Beckham signature boot. This has had a strong impact on fans and Adidas' football revenues have increased significantly.
Adidas Brings Back the Trefoil Logo
The first thing to mention is that Adidas has brought back the Trefoil logo on the 24-25 third kit of the elite teams. It brings back the classic look to the jersey and will delight the fans.
The Adidas Trefoil elite teams 24-25 third kits were well received and highly rated. In particular, the Juventus 24-25 third kit was totally sold out.
As well as the 24-25 third kit, Adidas also used the Trefoil logo on the Originals 24-25 third retro collection for its clubs.
As well as apparel, Adidas has also brought back the Trefoil logo on the Predator 24 Beckham signature boots, which will be launched on 7 November.
Adidas' decision to bring back the Trefoil logo on its performance products paid off. Apparel sales increased 5%, mainly driven by strong double-digit growth in Football. Footwear revenues increased 14% on a currency-neutral basis during the quarter, led by strong double-digit growth in Originals.
Following the success of the 24-25 season, Adidas will continue to use the Trefoil logo on the 25-26 third kit collection.
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