No More Betting: Audi to Become Kit Sponsor of Premier League Team?
- Betting Sponsor Ban: A Premier League ban on betting sponsors is coming into effect next season, pushing clubs to find new main sponsors.
- Audi Sponsorship Interest: Several Premier League teams, including West Ham, are targeting Audi as a potential replacement for their betting sponsors, offering a potentially more aesthetically pleasing logo on their kits.
- Sponsorless Kits Possible: If clubs cannot secure deals with new sponsors like Audi, there is a growing prospect of teams starting the new season with sponsorless kits.
With the Premier League front-of-shirt gambling ban finally coming into effect next season, clubs are desperately searching for new main sponsors. Now, a massive automotive brand could be set to enter the Premier League kit sphere: Audi.
According to a report by Daily Mail sports reporter Mike Keegan, several clubs are targeting the German car manufacturer to replace their betting sponsors.
Currently, 11 Premier League teams - including the likes of West Ham, andFulham - feature betting companies on the front of their shirts. With the new regulations kicking in, these clubs are finding it incredibly difficult to secure deals at the same financial level, with non-gambling brands reportedly offering less than half the money.
West Ham x Audi?
For football kit lovers, the betting ban is largely seen as a positive step. Betting logos often ruin the aesthetic of a shirt with clashing colors and clunky text. West Ham are reportedly one of the clubs actively targeting Audi.
The prospect of Audi’s iconic four-ring logo featuring on the front of a Premier League kit is highly exciting. From a purely design perspective, the Audi logo is minimalist, modern, and would be a massive aesthetic upgrade over almost any betting sponsor. Audi already has a rich history in football sponsorships, most notably as a long-time partner, sleeve sponsor, and shareholder of Bayern Munich.
Will We See More Sponsorless Kits?
If clubs cannot agree to terms with brands like Audi, we could see an unprecedented number of sponsorless kits next season.
While Chelsea made headlines (and pleased kit collectors) by starting recent campaigns with clean, sponsorless shirts, it is a nightmare scenario for club executives. If deals aren't struck soon, the Daily Mail reports that the prospect of teams starting the new season with a blank space "continues to grow."
The only Premier League team who already found a replacment for the betting sponsor are Bournemouth.
For fans who love the retro, sponsorless look, this might be the best season in years to buy a Premier League shirt.
Would you like to see the Audi logo on Premier League kits? Do you prefer the clean look of a sponsorless shirt? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2002/04 Spain Joaquin #22 Away Shirt (M) Adidas
2008/09 DC United Track Jacket (XXL) Adidas
2011/12 Barcelona Messi #10 Home Shirt (M) Nike
2012/13 New York Red Bulls Hertzog #6 *Player Issue* Home Shirt (L) Adidas
2024/25 Argentina Messi #10 *BNWT* Home Shirt (Multiple Sizes) Adidas
1991 Cruzeiro GK Shirt (L) Finta
2000/02 Nottingham Forest Home Shirt (L) Umbro
2004/05 Dortmund Koller #9 Home Shirt (XL) Nike
2003 Shonan Bellmare #2 Home Shirt (XS) Puma
1994/96 Italy Away Shirt (L) Nike
Aston Villa 26-27 Retro Jersey Leaked
Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.
The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.
The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.
Liverpool Debut New 2026-27 Home Kit Against Brentford
Liverpool's men's team debuted their new 2026-27 home kit during their Premier League match against Brentford at Anfield on May 24, 2026. The fixture served as the final game of the 2025-26 season, with the players wearing the Adidas strip for the first time in competitive action.
The kit is primarily Active Maroon with white accents and incorporates a geometric pattern inspired by the club's iconic 1989-91 home shirts. It is paired with matching maroon shorts and socks.
https://www.footyheadlines.com/2025/09/liverpool-26-27-home-kit.html
Fans Bring Out Chairs to Honor David Alaba in Emotional Bernabéu Farewell
Real Madrid defender David Alaba was given an emotional send-off by fans at the Santiago Bernabéu during his final home match for the club. Supporters held up plastic chairs as he was substituted, recreating the Austrian's signature celebration that first went viral in 2022 during Real Madrid's Champions League comeback victory against Paris Saint-Germain.
Alaba, aged 33, will leave the club at the end of the 2025-26 season when his contract expires. He has made more than 130 appearances for Real Madrid across five years and collected 11 major trophies, including two La Liga titles and two Champions Leagues.
The chair tribute stems from Alaba spontaneously grabbing and waving a stadium seat in wild celebration during that memorable 2022 night at the Bernabéu, turning the gesture into one of his most recognizable moments with the club.
Sagan Tosu 2026-27 Home and Away Kits Released
Sagan Tosu have announced their kits for the 2026-27 season. Manufactured by New Balance, the new uniforms were officially unveiled by the club on May 23, 2026.
The home kit takes inspiration from sand and spray, tying into the meaning of the club name Sagan and symbolizing how individual elements unite into something stronger. The away kit features a feather-inspired camouflage pattern drawn from the magpie, the team's emblem.
Shibuya City FC 2026 Away Jersey Released
Shibuya City FC, a club in Japan's Kantō Soccer League Division 1, recently released its 2026 away jersey made by Mizuno. The club changed suppliers ahead of the season after previously working with New Era on earlier kits.
The design uses an Urban Blue base color drawn from Shibuya's buildings, concrete and glass. It includes an all-over pattern inspired by the famous scramble crossing, night lights and the district's energy.
New Mexico United 2026 Third Kit Released
New Mexico United have revealed their third kit for the 2026 season. Known as the Vintage Kit and manufactured by Puma, the shirt features a bright turquoise base, a bold foldover collar and a black chest band with the Visit Taos sponsor.
The kit debuted on the pitch during the May 23 home match against Charleston Battery and is now available in unisex, women's and youth sizes through the official team store and website.
MLS Players Wear Special World Cup Flag Jerseys This Weekend
Major League Soccer players are featuring special World Cup-inspired designs on their jerseys during matches on May 23 and 24. The numbers on the backs incorporate the flags of all 48 nations competing in the 2026 FIFA World Cup, set within black or white outlines depending on the base jersey color.
Each player will also wear a flag patch on the front of the jersey representing their declared nationality or citizenship. The customized kits form part of a Send-Off weekend ahead of the MLS break, with the special editions set for a league-wide auction afterward. The World Cup begins on June 11, and the 2025 MLS regular season resumes on July 16.
Celtic 26-27 Retro Jersey Leaked
A long-sleeve jersey from the adidas Originals Collection for Celtic will be launched for the 2026-2027 season. The design follows the streamlined Adidas OG retro template in dark green and incorporates the Celtic Lisbon Lions anniversary crest.
Leak via Kamil Berberler [@KamilBerberler], created with FIFA Kit Creator.
