Wolfsburg 2021 'Diversity Kit' Released
For the fourth year in a row, VfL Wolfsburg's professional teams will play for diversity. The Men's team and the Women’s team will wear the special rainbow jerseys in their respective Bundesliga matches this weekend - against FC Schalke 04 (Men's) and Leverkusen (Women’s).
The special Nike Wolfsburg 2021 rainbow kit comes with a rainbow-colored VW logo. The shirt is called 'Diversity Kit'.
In addition, the Volkswagen Arena, the AOK Stadion and the Autostadt (marketing name for Wolfsburg) will be decked out in colourful flags and, at times, even be colourfully illuminated.
Watch out for the rainbow kits the Bundesliga between VfL Wolfsburg and FC Schalke 04 (Saturday 13 March, kick-off 15:30 CET) and in the Women’s Bundesliga between VfL Wolfsburg and Bayer 04 Leverkusen (Sunday 14 March, kick-off 14:00 CET).
“Footballers are role models, and we are happy to use this status to campaign for a more open society,” said sporting director Marcel Schäfer. “Team sports are a wonderful example of how different strengths can benefit a team. We stand for the fact that everyone should be accepted in football and that racism, homophobia, sexism, and discrimination against senior citizens or people with disabilities have no place.”
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“At the Volkswagen Group, we welcome the diversity of our workforce, our business partners and our customers,” said Elke Heitmüller, Head of Diversity Management at Volkswagen. “Age, gender, sexual orientation or cultural background play no role for us. We want to express this fundamental stance of our company once again this weekend via the colourful VW logo on the VfL jersey.”
In addition to VfL Wolfsburg’s professional sides, all of the club’s football teams, as well as over 65 partner clubs, have been taking to the pitch with rainbow-coloured captain's armbands since 2018.
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