Adidas to Finally Bring Back Option to Create Custom Kits
Adidas is preparing to relaunch its custom kit creation service.
The Adidas mi Team service was closed in December 2022. Now, two years later, Adidas finally seems to reintroduce a public option for custom kit creation.
Adidas Locker Room Almost Launched - New Custom Kits Service
The new Adidas platform to create custom kits is called Locker Room, available at lockerroom.adidas.com. Currently, the website is under construction and is a bit buggy. While users can log in, the design functionality is not yet operational.
Adidas offers several different base templates. These kits can be customized with custom colors, designs, and logos.
Prices for the custom Adidas Locker Room jerseys range between 30 and 60 euros, making them only slightly more expensive than standard teamwear (around 20% more than the recommended retail price of standard teamwear, but teamwear kits are available with at least a 30% reduction almost always).
We speculate that the Locker Room might initially be limited to retailers and team leaders rather than being widely available to the public.
Are you excited about Adidas bringing back the option to design custom kits for everyone? Let us know your thoughts.
