Hummel Explain Why Denmark Kits Feature "Invisible" Logos
Sep 28, 2022, by Pat
Hummel have finally announced why the Denmark 2022 World Cup kits feature almost invisible logos.
"We don't wish to be visible during a tournament that has cost thousands of people their lives," the brand stated on Twitter.
Hummel had actually announced that they would explain the choice of subtle logos in an Instagram comment following the release of the kits, but later deleted that comment.
Hummel Denmark 2022 World Cup Kits Feature Subtle Logos to Criticize Host Country Qatar
This shirt carries with it a message.
— hummel (@hummel1923) September 28, 2022
We don't wish to be visible during a tournament that has cost thousands of people their lives.
We support the Danish national team all the way, but that isn't the same as supporting Qatar as a host nation. pic.twitter.com/7bgMgK7WzS
The situation of migrant workers, mostly from countries like Bangladesh, India, Nepal and the Philippines, has been criticized since almost immediately after construction of the eight stadiums for the 2022 FIFA World Cup began.
A February 2021 report by the Guardian claimed that a total of 6,500 workers from India, Pakistan, Nepal, Bangladesh and Sri Lanka had died in Qatar since it worn its world cup bid. The Qatari government challenged this number and stated that only 37 deaths occurred among workers at 2022 World Cup stadiums, three of which were "work-related".
Hummel, who only supply Denmark's kits at the tournament, have now come out to announce that they don't want to be associated with the tournament, which is why they decided to go with subtle, tonal logos for the Denmark 2022 World Cup kits.
Seven European national teams (England, the Netherlands, Belgium, Denmark, France, Germany, Switzerland and Wales) recently announced that they planned to wear special captain armband's to take a stance against discrimination and the human rights situation in Qatar.
Let's hear your thoughts in the comments below.
Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.
Special Farnham Town 26-27 Oktoberfest Shirt Released
English club Farnham Town has officially released a special limited-edition shirt to celebrate Oktoberfest for the 26-27 season. The one-off design arrives ahead of the club's dedicated matchday event scheduled for their home fixture against Salisbury on Saturday, October 10.
The shirt is heavily inspired by traditional Bavarian themes, featuring Bavaria's iconic blue and white diamond pattern across the entire body and sleeves. It is finished with a classic white spread polo collar paired with a V-neck cut, while a golden beer barrel graphic sits on the right chest opposite the Farnham Town FC club crest. Spanning across the midriff is an ornate gold "Oktoberfest" script complete with integrated barrel details.
Produced by LS4 Sport, who partners with the club alongside their primary kit supplier, the special release is completely separate from their standard 26-27 league kits. The shirt is available for pre-order through the club's online shop for £40 in strictly limited quantities.
Barnsley 26-27 Third Kit Released
Barnsley FC and technical partner Oxen have officially launched the club's new third kit for the 26-27 campaign. The release serves as the final chapter in the club's "Toby Tyke trilogy," following the houndstooth-patterned home shirt and star-clustered away kit, bringing the beloved mascot directly to the forefront.
The Oxen Barnsley 26-27 third shirt is predominantly white with light grey elements and bright green trim on the v-neck collar, cuffs, and side panels. Instead of the standard club crest, the jersey showcases a redrawn vintage Toby Tyke mascot in a green kit clutching a football positioned centrally on the chest. An intricate, all-over tonal print covers the body and sleeves, repeating Toby Tyke and the retro "The Tykes" typography, which is also neatly printed on the upper back.
Created in collaboration with creative studio VFILES, club director Julie Anne Quay, and a lifelong Barnsley supporter, the shirt features centered black branding from Oxen and main sponsor The Investment Room, alongside Weston Park Cancer Charity on the sleeve and Parliament on the lower back. The look is completed with white shorts and bright green and white socks.
