Norway Extend Nike Kit Deal + Announce Deal With Unisport
Mar 31, 2020, by Chris
The Norwegian Football Federation (NFF) today announced that they recently signed a new cooperation with Nike until 2026.
Nike been NFF's equipment partner since January 2015.
NFF In Collaboration With Nike And Unisport Until 2026
Together with the extension with Nike, it was also announced that Unisport, the biggest football retailer in Scandinavia, is now also official partners with NFF in a six year deal. The deal makes Unisport a strategic partner to promote and grow the strong football culture in Norway.
Besides this, Unisport will provide a more simple handling of NFF products and will also be a part of the Norwegian union for referees. Unisport will sponsor the apparel and equipment for all referees in the four best divisions in Norway. This means that Unisport will be a visible partner on all referee clothing during the coming six years.
ichael Burk, CEO at Unisport, is excited about the deal:
"Football is more than just a sport. It's also about unity, togetherness and especially amazing experiences. The collaboration with NFF is yet another initiative on the journey to make football dreams come alive. By being an official partner with NFF, vi anchor our position in Norwegian football. And we're looking forward to the next six years of collaboration with honour. It's obvious to us that NFF is one of the most innovative national football associations. And we're excited to be a part of this."
Pål Bjerketvedt, general secretary in NFF, says:
"NFF are proud to have a global partner like Nike in a deal like this. Especially now that times a difficult and demanding for all of us. But everything is moving forward in Norwegian football and we can't wait to get back to our everyday lives with football and with Nike on the team for the coming years."
Bert Hoyt, VP / GM, Nike EMEA , says:
"We are very proud to extend our partnership with the Norwegian Football Federation and look forward to seeing their continued participation in next year’s international football tournaments. Both men’s and women’s teams have exciting players with great potential and we’re thrilled to be a part of this journey and continue serving players and fans with Nike design and innovation."
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Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
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Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
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The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
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The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
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