Hummel Signs Denmark Kit Deal
The Danish national team and Adidas will part ways this summer, allowing Denmark to get kitted out by no other than Hummel again. Hummel had been supplying Denmark's football jerseys between 1979 and 2004, when Adidas took over.
Denmark Announces Hummel Kit Deal
The new Hummel-Denmark partnership will kick off after Euro 2016 and will see the new Hummel Denmark kits debuted at the 2016 Olympics later in the summer. Hummel commented that the design process of the new Denmark 2016 shirts has already started and that they would bring "new iconic designs" in the vein of the 1986 Hummel Denmark shirt.
Katja Moesgaard, DBU Commercial Director, said: "We are very excited to have Hummel back as sponsor. The brand's deep roots in Denmark and football culture conforms really well with our wishes for a strong partner. With the Hummel chevrons back on the sleeves, we are confident that our national football pride reaches new heights".
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