West Ham United Announce Betway Shirt Sponsorship Deal

Feb 6, 2015

by Chris

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West Ham United today announced that they signed a new shirt sponsor deal with betting provider Betway. West Ham will debut the Betway kit sponsorship logo in the Premier League clash against Manchester United on Sunday.

West Ham United Vice-Chairman Karren Brady said: "We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal."

West Ham United Sign Betway Shirt Sponsorship Deal

The new West Ham United 14-15 Home Kit with the Betway logo.

The new West Ham United Betway Kit has a white background on the front featuring the black Betway logo. West Ham United's 2014-2015 Away and Third Kits will also feature an eye-catching white background on the front with the black Betway lettering.

On January 16, West Ham United's former shirt sponsor Alpari went out of business after Swiss National Bank's surprise decision to decouple the Swiss Franc against the Euro. Even though Alpari entered insolvency, West Ham United sported a kit with the Alpari logo on the front in the last games.

West Ham United signed a long-term sponsorship deal with Betway, which is the "the biggest deal in the Club's history". The previous deal was worth £3m, while it is reported that the new contract is worth significantly more.

West Ham United will debut the new Betway 2015 Kit against Manchester United on Sunday, February 8.